Search engine optimisation (SEO)
10 years ago if I said to you I'm a 'search engine optimiser' you'd think I was from another planet. SEO is mostly hidden from the browser and probably one of the most difficult facets of web design to explain.
Firstly we need to know your key words, on the whole they are the everyday descriptive 'tags' you use to describe your products and services. What we do is research their uniqueness by looking for 'pairings' or phases that are historically popular with past searches.
also see website marketing page
Link popularity is also an important area for a search engine optimiser. Link building is a trade in its own rights and for some companies - big business. We like to think that clients know their business better than us, therefore much of the non-design link building can be done by the client with a bit of help. This will save you money and helps the client to understand SEO.
"The site is so well optimised, it is on 1st page of Google"
Peter Varrall, Castles removals website
Want to know more about SEO and how it works, click here to see our dedicated website www.seowl.co.uk which includes our SEO Jargon Buster FREE download |